The LA Recap: Roundtables, Relationships, and a Huge Win
What really happened in LA, the new brands I’m bringing home, and a huge thank you to this community.
A Note of Gratitude
I’m back in the studio and finally taking a breath after an incredible week in Los Angeles. Before we dive into the schedule, I just have to say thank you. This week culminated in being named TikTok Shop’s Home & Variety Creator of the Year, but that trophy belongs to this community as much as it does to me. Your trust is why I do this, and I’m so honored to be on this journey with you.
The LA Highlights
The week was a whirlwind of high-level strategy and heart-centered connections. Here are the moments I would add to my highlight reel:
The TikTok Roundtable: I had the opportunity to sit down at TikTok HQ for a roundtable discussion. Being in the room where the future of the platform’s live selling is shaped—and being a voice for our community—was a true highlight.
Speaking at YFCon: Sharing my story and strategies on stage at YFCon was such a rewarding experience. There is nothing like the energy of creators ready to level up and interested in going live!.
Amazon Haul Lives on Location: Going live from Orca Studios was a game-changer and allowed me to be live in the midst of all the TikTok events. The Haul shows are so fast-paced and the deals are for one hour only! It keeps it lively for sure.
Dinner with Shark|Ninja: Spending an evening with the team at Shark|Ninja was great. So much has happened since I was at Shark|Ninja headquarters last May hosting their first live show with a creator (me). So many homes have been enriched with appliances that improve our quality of life! :-) The creator community has grown. While I am doing my thing in the live space, so many creators have been diving into the video space. As the only Live creator at the dinner, it was great getting to know all the video juggernauts.
Creator & Seller Meetups: Beyond the big stages, the quiet moments connecting with other creators and sellers were the real “reset” I needed. We are all building something special here.
New Brand Spotlight: Blissy
One of the most exciting parts of the trip was finalizing partnerships with brands I truly believe in—and we kicked things off this weekend with Blissy.
We’ve had so much fun launching these shows! If you haven’t experienced 100% Mulberry Silk, it is a total game-changer for your hair and skin. We are featuring their iconic pillowcases and bonnets on TikTok at exceptionally low prices right now. It’s the ultimate “Beauty Sleep” upgrade without the luxury price tag.
Be sure to catch me live this week for Blissy and other surprises!
The Watch: Breath Clear Refresh
While I was gone, I finally released the full video on the Breath Clear system. If you’ve been looking for a way to actually refresh your home environment, this is it.
The Join Me: Amazon Haul Schedule
Set your reminders! I’ll be live from the studio all week with these specially curated Hauls:
April 22 – 4 PM ET: $5 STEALS: Kitchen Mystery Box & Gadget Reveal! 📦
April 23 – 2 PM ET: SPRING RESET: Hosting & Gifting Essentials! 🌸🌷
April 24 – 11 AM ET: TRAVEL & TECH: Organize Your Entire Life for Less! ✈️💻
I’m home with a full heart and a very clear vision for what RoxTalks looks like for the remainder of the year. Keep your eyes on this space. Let’s make it the best one yet!
Warmly,
Roxanne
P.S. Don't forget about the giveaway!
I’ve been seeing so many of your incredible finds lately, but I want to see more. Use #FoundOnRoxTalks when you post your new home upgrades or Blissy unboxings to be entered to win a special gift from the studio. I’ll be picking winners to feature in our upcoming shows—get those tags in and let's see what you found!